In today’s digital age, every business needs an effective marketing strategy to grow and build trust with customers. For small businesses in Nepal, digital marketing plays a crucial role in scaling up during the ongoing pandemic.

With almost everyone now online, businesses have realized the importance of building a strong online presence. While many small businesses may wonder if digital marketing is necessary, the answer is a resounding yes.

Building an online presence is the first step towards digital marketing, and it helps businesses attract customers more easily than those without one. Digital marketing offers a more advanced and effective way to advertise services, with full analytics of the ads that run for businesses.

Here are seven reasons why small businesses in Nepal need digital marketing:

• Majority of Customers are Online: With approximately 38.3 million smartphone users in Nepal and a growing number of internet users, digital marketing offers a significant scope for small businesses. As the number of internet users grows rapidly, businesses must have a roadmap for the future and connect with digital marketing experts to leverage its benefits.
• Competitors are Online: Most competitors have already gone online, and businesses must capture the market before it becomes saturated. By following their online pages, businesses can gain insights on what content to prepare for their own customers.
• Accessible to Customers: Communication is essential for building strong customer relationships and brand loyalty. By being accessible online, businesses can communicate more freely with their customers and satisfy them, leading to increased referral sales without additional marketing costs.
• Equal Opportunity for Every Business: In today’s world, digital marketing offers an equal opportunity for big corporations and small businesses alike. While many businesses focus on social media marketing, they must adopt a more comprehensive digital marketing strategy that includes SEO, SMM, PPC, and email marketing.
• Reliable Cost: Digital marketing offers a more reliable and cost-effective way to reach customers than traditional marketing. By providing a more accurate ROI, digital marketing lets businesses decide their own budget to run ad campaigns. For instance, businesses can run social media marketing ads for as little as $1 a day.
• Greater Conversion: Digital marketing offers precise targeting, increasing the likelihood of converting potential customers into loyal ones. By targeting customers based on their behavior, location, gender, education level, and other demographics, businesses can increase sales, brand awareness, and generate leads.
• Targeting the Right Audience: Digital marketing provides businesses with the tools to target their ideal customers. With features that target customers based on their interests, income level, and other factors, businesses can reach potential customers more efficiently.

In conclusion, with the scope of digital marketing for small businesses in Nepal being high, businesses must adopt a digital marketing strategy to attract potential customers. By leveraging digital marketing’s benefits, businesses can expand their reach, build customer trust, and increase sales.